Our Vision
An Africa where every business, market and community is digitally connected where opportunity is accessible to all, and growth is shared.
About African Market Group
We are a social enterprise building a digital marketplace ecosystem that connects businesses, markets and communities starting in Tigray, Ethiopia, and growing across Africa.
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A pioneering social enterprise company having different digital market platforms built to empower people, businesses and communities.
Diffrent Digital platforms. One mission: to make markets work for everyone from property owners and fast-moving consumer goods brands to learners, innovators, climate champions and young entrepreneurs.
Our Foundation
Vision, Mission & Values
What drives everything we do across our digital market platforms.
Our Mission
To empower communities through digital market platforms that connect businesses with markets creating jobs, building capacity and driving sustainable impact.
Our Values
Integrity, innovation, inclusion and impact, doing business the right way, with and for the community, every single day.
What We Do
Building Markets That Work For Everyone
Through our Diffrent digital market platforms, we trade, teach, tell stories, restore the planet and open doors to opportunity.
Connect Markets
Digital platforms that link property, goods and services with the buyers and markets that need them.
Build Capacity
Training, tools and edtech that equip startups and SMEs to grow, market and compete digitally.
Drive Climate Action
A transparent carbon marketplace funding renewable energy, reforestation and efficiency projects.
Open Opportunities
Grants, scholarships, calls and training delivered to youth and SMEs through digital channels.
Our History
From One Idea to Diffrent Digital Platforms
The journey of African Market Group first social enterprise digital marketplace company.
2020 — The Beginning
Ideation and Establishment in Mekelle, Tigray, Ethiopia
African Market Group was established in Mekelle, Tigray, Ethiopia, as the first social enterprise company dedicated to digital marketplace development in the region. with in COVID-19 it was Leading E-commerce platfrom selling Sanitizors.
2021 upto 2023 — Closure / Shut Down
Temporary Insolvency & Bankrupcy
The Tigray War lasted from November 3, 2020, to November 3, 2022.The complete blackout of internet and banking services during the Tigray War created an unprecedented operating environment for African Market Group that faced an immediate existential crisis.
2024 — The Resurgence
Rebirth as a Social Impact Pioneer
Following the crisis, African Market Group successfully reopened as a resilient social enterprise dedicated to community empowerment by providing free reading and digital training platforms.
2024 — Incubation
Orbit Innovation Hub SEED Program
Subsequently, the revitalized enterprise navigated a rigorous incubation journey with Orbit Innovation Hub to accelerate its operational recovery where it refined its business model, scaled its capacity-building initiatives, and deepened its impact through structured mentorship and enterprise digital adoption programs
2024 — Kelela Project
Introducing Kids and PWD Capacity Program
As part of its evolution into a deeply impact-driven social enterprise, African Market Group expanded its mandate beyond digital commerce to focus heavily on inclusive community development. Central to this social mission is the Kelela Project, a targeted capacity-building program designed to bridge systemic gaps for society’s most vulnerable groups.
2025 — Digital Market Linkage
Implementing DML project
Partnered with Orbit Innovation Hub to implement a transformative Digital Market Linkage program, engaging 20 MEs and interns to drive digital adoption and economic revival in Tigray. This program generated over 200 jobs through SME scaling, platform launches, and community multipliers, fostering youth empowerment and post conflict resilience while aligning with AMG's vision.
2025 — Book Publishment
Publication of Book Titled "Industrial Revolution of Tigray,"
African Market Group pioneered the publication of "Industrial Revolution of Tigray," a groundbreaking book that chronicles the region's industrial heritage, entrepreneurial journeys, and company histories from the ancient Aksumite era to modern challenges.
2026 — Digital Literacy Training
Unemployed women and SME owners Digital literacy Training
Digital literacy training, implemented in partnership with DOT Ethiopia, delivers targeted digital skills to more than 60 unemployed women and SME owners. This initiative equips participants with competencies in online marketplaces, content creation, and e-commerce tools to enhance business competitiveness and foster inclusive economic recovery.
Today — One Ecosystem
A Digital Marketplace Ecosystem
Six integrated platforms now serve businesses, youth, investors and communities — with a shared mission of empowerment and sustainable growth.
Our Impact
Numbers That Show Progress
The results we are building together with businesses, partners and communities.
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Digital Market Platforms
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SMEs & Businesses Supported
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Youth Trained & Empowered
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Properties Listed & Promoted
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Podcast Episodes Published
Who We Are
People First. Community at the Core.
African Market Group is powered by a team of entrepreneurs, technologists, trainers and community builders who believe markets should be accessible to everyone — not just the few.
We work shoulder to shoulder with local businesses, youth, institutions and international partners to turn digital platforms into real economic opportunity.
- A Tigray-born enterprise with an African vision
- Social impact measured alongside business results
- One ecosystem, six platforms, endless opportunity
