Proudly an African company, African Market Group is a serviceoriented start-up company established three years ago with a vision of creating a digital market platform in Africa. Under Commercial Registration and Business License Procedure No. (80/2016), African Market Group has a license for the types of activities engaged in financial intermediation, insurance, real estate, and business services, as well as community, social, and personal services, and it has a business license for advertising activities, which enables it to promote through different media. Beyond those activities, African Market Group also has a business license for Domestic trade Agent, which enables it to run its e-commerce website, www.africa.com.et, and other marketing websites.